Raising Awareness
Through education, °ÄÃÅÁùºÏ²Ê¿ª½±½á¹û works to reduce animal suffering and change people’s perceptions of the world’s most exploited animals.
Promoting compassion
We have the power to choose kindness over cruelty every time we sit down to eat. Online or on the ground, our outreach team is encouraging people all around the world to reduce or eliminate their meat consumption and replace it with delicious plant-based foods.
iAnimal: exposing secretive factory farms
°ÄÃÅÁùºÏ²Ê¿ª½±½á¹û is putting technology to work for animals. Our team has filmed with 360-degree cameras to produce films on the lives of pigs, chickens, and cows. Compassionate celebrities, including Tony Kanal, Evanna Lynch, Peter Egan, and Amanda Abbington, have lent their voices to support iAnimal.
The iAnimal films have been seen by tens of thousands of people at universities such as Harvard, MIT, Cambridge, Oxford, UCLA, and Florida State University, and at important events such as political conferences and film festivals. They have also gained international media coverage through major outlets such as NPR, the New York Times, and the Guardian.
Love Veg:
A plant-based journey
°ÄÃÅÁùºÏ²Ê¿ª½±½á¹û’s Love Veg project provides people with the information and motivation they need to enjoy a plant-based lifestyle. Love Veg meets people where they are in their journey and offers them insider tips, shopping guides and delicious recipes.
°ÄÃÅÁùºÏ²Ê¿ª½±½á¹û also provides a newsletter-based support system to facilitate people’s transition to a plant-based diet. These newsletters have proven to be an effective catalyst for inspiring change.
Outreach creates awareness
Traditional offline methods are also effective at inspiring important behavior changes. Our dedicated team of volunteers is an important part of these outreach efforts. They help organize street screenings in towns and cities across the world and have distributed leaflets to over a quarter million people.
The power of social media
Social media enables our message to travel further and allows us to connect with a diverse audience. Creative and engaging content empowers people to make better decisions for animals.
Videos, such as our which has been viewed online by more than 75 million people, enable more people than ever before to witness the cruelty and learn about cruelty-free alternatives.
Taking the voices of animals further
°ÄÃÅÁùºÏ²Ê¿ª½±½á¹û aims to share its values of compassion, determination, and effectiveness on a global scale. Our international team participates in conferences and talks all around the world speaking on behalf of defenseless animals.
The numbers
WHAT CAN I DO TO HELP?
Volunteer with
°ÄÃÅÁùºÏ²Ê¿ª½±½á¹û
Do you want to be at the forefront of helping animals? Sign up to become an °ÄÃÅÁùºÏ²Ê¿ª½±½á¹û volunteer in your city and you could join °ÄÃÅÁùºÏ²Ê¿ª½±½á¹û at local events or even help organize events of your own, share iAnimal, and leaflet.
